IntotheNorth-AwebseriesforTourismeEeyouIstcheeBaie-James

Client

Tourisme Eeyou Istchee Baie-James
Services

Brand Strategy

Brand Identity

Brand Environment
Website

intothenorth.ca

Les Mauvais Garçons - projet - Into the North - Principale

Into the North is two years of hard work and thousands of kilometres, but above all, a unique campaign - an adventure webseries broadcast on a microsite and powered by various digital platforms. With this concept, we want to position the Eeyou Istchee Baie-James region as an accessible tourist destination of interest.

Six adventurers, wilderness, nature rich in experiences and possibilities. The history and richness of this vast almost-virgin territory allowed the development of a strong brand, supported by storytelling with a deep human touch.

Six adventurers, wilderness, nature rich in experiences and possibilities. The history and richness of this vast almost-virgin territory allowed the development of a strong brand, supported by storytelling with a deep human touch.

Get strategic by using various media on different scales. Create the support material. Reach the target.

Find the adventurers. Tell a story. Get people to watch the webseries.

Live the adventure

A 5,000-kilometre road trip on the infinite roads of a wild region between the 49th and 55th parallel. Keep your ears and eyes open to a grandiose territory surrounded by wildlife and offering landscapes between the boreal forest and taiga.

Les Mauvais Garçons - Projet - Into the North - Site web

Les Mauvais Garçons - Projet - Into the North - Site web accueil

Les Mauvais Garçons - Projet - Into the North - Site web Menu

Les Mauvais Garçons - Projet - Into the North - Site web mobile

Develop a digital offensive for a human-based campaign. Thrill people at the sight of a region. Aurora Borealis dancing in the sky, traditional Cree activities and an infinite range of possibilities for great outdoors fans.

Develop a digital offensive for a human-based campaign. Thrill people at the sight of a region. Aurora Borealis dancing in the sky, traditional Cree activities and an infinite range of possibilities for great outdoors fans.

Project

Into the North - A web series for Tourisme Eeyou Istchee Baie-James
Client

Tourisme Eeyou Istchee Baie-James
Services

Brand Strategy

Brand Identity

Brand Environment
Website

intothenorth.ca

Previous project

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Previous project

Embarque - The awareness campaign for the Maritime Sectorial Committee

Les Mauvais Garçons - Projet - Embarque - Bateau Paysage

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The Brand Culture process of Les Mauvais Garçons

Les Mauvais Garçons - Projet - Les MG - Page Agence

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